This video provides financial evidence that the president of the board of directors at the Organic Trade Association, Julia Sabin, individually profits off of genetically-engineered foods as a VP and General Manager at Smuckers: Read more »
First Advertising Campaign Targeted At Monkeys
The advertising belief that sex sells may not just work on humans, but on monkeys too. That is what the first non-human aimed advertising campaign is basing its marketing strategy on. Via Wired:
A primatologist has created the first advertising campaign aimed at non-human primates and believes that it will be sex that sells.
Laurie Santos from Yale University’s Comparative Cognition Laboratory has teamed up with advertising agency Proton Studio to “determine where advertising has innate primate responses”.
Santos and team will create two foods specifically aimed at Capuchin monkeys — possibly two different colours of jelly. One will be featured on a billboard outside of the monkeys’ enclosure and the other will not. After a set period, the monkeys will be offered both foods. “If they tend toward one and not the other we’ll be witnessing preference shifting due to our advertising,” Keith Olwell of Proton told New Scientist.
[Continues at Wired]
… Read more »Does Watching TV Lead To Obesity?
The American Academy of Pediatrics suggests there's a causal link between watching junk food commercials on television and obesity. Alice Park reports for Time:
How much TV do your kids watch? If you don't know, you might want to find out, say experts, since the time children spend in front of a TV or computer screen can have a profound effect on their physical and developmental health. In a new policy statement on the role of media on obesity, the American Academy of Pediatrics' (AAP) Council on Communications and Media warns parents that TV watching doesn't just make children more sedentary, but also influences their eating habits... Read more »
Maddow Describes Palin’s Media Strategy As Putin-esque
Rachel Maddow compares Sarah Palin's media portrayal to a similar strategy that Putin is known to use. From images of her running in pristine Alaska to her successful hunting kills, Palin's media image isn't too far off from Putin horseback riding shirtless. Maddow continues to question whether these tactics facilitate the same reactions from Americans as Putin receives from Russians. FromThe Rachel Maddow Show on MSNBC: Read more »
Study: Advertising Plants Memories Of Experiences We Never Had
On the bright side, is it really such a bad thing to be implanted with false memories of, say, dancing with smiling, multicultural nu-ravers while drinking a refreshing Pepsi? Partial Objects explains:
Read more »A newly published study by two marketing professors suggests that advertising can create memories of experiences that never happened, simply by including sufficiently evocative imagery and descriptions in the ad:
Exposure to an imagery-evoking ad can increase the likelihood that consumer mistakenly believes that s/he has experience with the advertised product when in fact s/he does not. Moreover such a false belief produces attitudes that are as strong as attitudes based on true beliefs based on previous product experience, an effect that we label the false experience effect.
Advertising has always been an appeal to a fantasy, and this study seems to suggest that if the ad is created just right, that fantasy can be in the form of a desire to…
New York Man Spends Life Savings Ahead of May 21 Doomsday
[disinfo ed.'s note: just as a reminder, the world may end on Saturday. Have a great week!]
A video report from CNN, and below a write up from Fox News:A New York man spent his entire $140,000 life savings advertising his prediction that the world will end May 21, the New York Post reported Friday. Robert Fitzpatrick, a 60-year-old Staten Island resident, said he spent at least that sum on 1,000 subway-car placards and ads on bus kiosks and subway cars... Read more »
Osama Bin Laden: Death Of An Advertising Icon
It may come as a surprise to some Americans, but since 9/11, Osama bin Laden’s name and visage have been prime fodder for use in corporate ad campaigns (elsewhere) around the world, symbolizing a range of meanings. Buzzfeed has an overview of som... Read more »
Life Inside Store Displays
In advertising and window displays, companies invite us to step into a lifestyle which we may access by purchasing their products. Suppose someone took the message too literally? While visiting IKEA with friends, photographer Christian Gideon created a... Read more »
Atomic And Radioactive Products
“In the early 1900s, radium was more valuable than gold and platinum. As such, the term “Radium” was incorporated into the brand names of any number of products even when these products didn’t actually contain radium. The same was true for the... Read more »
China Outlaws Advertisements Promoting Luxury Goods And Lifestyles
In an effort to contain class resentment stemming from a growing wealth gap, China has outlawed public ads that extol luxurious or ‘high end’ things. Are they onto something? Partial Objects takes note:
Read more »The clean up means commercials posted or aired in public can no longer include words like “supreme”, “royal”, “luxury” or “high class”, all of which frequently appear in Chinese promotions for real estate developments, vehicles and wines.
This move is designed to deal with the growing resentment about the wealth gap that exists between (some) urban and rural Chinese.
But note that they aren’t banning the wealth itself, or taxing it to oblivion; but managing the appearance of wealth, the description of wealth. It’s still okay to sell high end real estate, just don’t describe it as “elite” or “luxury.”
The Chinese government is fighting a linguistic battle, not an economic one. Anyone who sees a nice car may want one, but it…
